To best serve clients, you know it’s important to dig deep and understand their true needs. The Canadian Life and Health Insurance Association (CLHIA) recommends implementing a needs-based selling process for each individual client, highlighting three specific steps: collect all important information about the client, implement this data into a needs analysis program to determine their requirements and provide your professional recommendation, unique to the client’s needs (1).
When you take this holistic approach, you take into account the impact that sickness or disability could have on the lives of your clients as well as their loved ones. Your recommendations may therefore include a combination of life insurance, critical illness and disability coverage. When you find yourself recommending more than one product solution, consider combining them into one bundle.
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The Complete Puzzle: The Benefits of Bundling