The Most Common Misconceptions of Life Insurance

If your client is purchasing life insurance for the first time, they may have many unanswered questions. For example, they may be wondering about the types of life insurance available to them, and how much coverage they need to protect their families financially. This article will help answer some of their questions, as well as give them various aspects of life insurance to think about before and after they have made this important purchase. Ultimately, it will address five common misconceptions about life insurance that clients may have when purchasing it for the first time.

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Five Common Misconceptions When Purchasing Life Insurance


But My Doctor Says I’m Fine

Sometimes, medical tests done for underwriting purposes point to a potential health or mortality concern, even when the client has received a clean bill of health from their attending physician. This can result in the client being offered a ‘rated’ life insurance policy or being categorically declined coverage altogether even though the client reports, “But my doctor says I’m fine!” Continue reading “But My Doctor Says I’m Fine”



Help Clients With a Crash Course in Life Insurance

Although the answers to basic life insurance questions may be clear to us, some clients will appreciate a simple explanation of what it all means. Helping your client gain a better understanding of what life insurance is can be a great way to start a conversation about why it is so important.

Share the client article below to get your clients’ initial questions answered.

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Stress Less About Your Future with Life Insurance


The Successful Advisor’s Secret Weapon

Bringing the right blend of expertise and creativity to earn the opportunity to put your client’s insurance plan together is half your challenge. The other half is knowing who to have on your team to help you make a good insurance plan even better. Your secret weapon: advanced underwriting experts who help you move your large cases from access to assessment to advice. Underwriting impacts the sale and having sound advice will help get you and your client to a great solution faster. Continue reading “The Successful Advisor’s Secret Weapon”


Fall in Love With These Income Splitting Tips For Your Client and Their Spouse

Do you have clients looking to make the most of their savings in retirement with their married or common-law spouse? The trick here is not knowing to save, but knowing how to save. Which accounts make sense?

Continue reading “Fall in Love With These Income Splitting Tips For Your Client and Their Spouse”

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Fall in love with these income splitting tips for you and your spouse



SMART TALK… how insurance can help your clients build their business

Do you have clients who are business owners yet don’t have the right insurance plan in place because they are so focused on trying to build their business? They may not be aware that business insurance can help mitigate risks and provide opportunity when it comes to growing their business.

Share the client article below and accompanying short video which explain the importance of having a Shareholders’ Agreement and key person insurance, how business owners can use life insurance as collateral for a bank loan, and how they can maximize their estate plan. Continue reading “SMART TALK… how insurance can help your clients build their business”

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Smart Talk – How Insurance Can Help Build Your Business